If you do an online Google search for car hire companies in Europe, you’ll be overwhelmed by almost thirty nine and a half million responses.  At the top of the sponsored searches (where people have paid to appear), you’ll find Hertz, Economy Car Rentals and Enterprise.  At the top of the natural searches is Car Rentals, Avis and Alamo (correct at the time of writing). Car Hire Europe.

To be honest, few people are likely to search as broadly as for car hire companies in Europe, most people would narrow their search down by country and perhaps even by city.  So, if you’re travelling to Europe and planning to travel around it is probably worth narrowing down your search.